Virtual Event
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Fulcrum Exchange: A Member Conversation About Capital Campaigns
January 8 @ 12:00 pm - 1:00 pm
Virtual Event
Capital Campaigns: Lessons Learned and Real Time Problem Solving
Join us for the January Fulcrum Member Exchange featuring Ryan Marshall, Assistant Vice President for Development at Atrium Health Foundation in Charlotte, North Carolina. Ryan has spent nearly three decades supporting, advising, and managing capital campaigns across sectors and brings a rare blend of practical wisdom, disciplined strategy, and lived experience from some of the most complex fundraising environments in the country.
In this session, Ryan will share the 10 most important lessons he has learned about capital campaigns, including how organizations should evaluate readiness, build credibility with donors, set early momentum, align leadership, engage volunteers, and adapt campaign strategy over time.
This Fulcrum Exchange is designed as an interactive peer learning forum. After Ryan’s insights, we will open the floor for a guided conversation where participants can bring their most difficult campaign questions. Together, Ryan and Chris will help translate real challenges into practical, actionable strategies that participants can bring back to their organizations.
What You Will Gain
• A clear understanding of the conditions that define true campaign readiness
• Insights into feasibility, early donor engagement, and how to structure momentum
• Lessons on navigating complexity, maintaining adaptability, and sustaining team performance
• Practical guidance on campaign strategy from leaders who have managed initiatives of all sizes
• A trusted space to ask candid questions and get direct, experience based advice
• A clear understanding of the conditions that define true campaign readiness
• Insights into feasibility, early donor engagement, and how to structure momentum
• Lessons on navigating complexity, maintaining adaptability, and sustaining team performance
• Practical guidance on campaign strategy from leaders who have managed initiatives of all sizes
• A trusted space to ask candid questions and get direct, experience based advice
We look forward to an engaging conversation that strengthens your approach to strategy, donor engagement, and campaign planning.
Topic: Fulcrum Exchange: A Member Conversation About Capital Campaigns
Time: Jan 8, 2026 12:00 PM Pacific Time (US and Canada)
Join Zoom Meeting
https://us06web.zoom.us/j/85167675165?pwd=M93Zx4T1W8Fq11RZfQbhhQzALoAl58.1
Meeting ID: 851 6767 5165
Passcode: 981702
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Join instructions
https://us06web.zoom.us/meetings/85167675165/invitations?signature=cEF505b5tREgyYPjJvfKXx6FAt2Dyd-xu2cKvJyb9Vw
